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| History Of Olay |
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 Graham Wulff 1916 – 2008
On behalf of the Olay team around the world, I wish to extend our sincerest condolences to the Wulff family on the loss of a beloved husband, father and grandfather. Graham Wulff was a prolific inventor and visionary whose home laboratory and product testing with wife Dinah created Oil of Olay over 50 years ago. This disco-very transformed the modern skin care industry; women went from using greasy creams that neither smelled nor felt good to a “beauty fluid” that felt, looked and smelled beautiful. Today, we pay tribute to Wulff’s ingenuity, love for science, and dedication to conti-nuously test and improve – hallmarks that still define Olay’s purpose and dare us to create a better future
-Michael Kuremsky
Olay Global Franchise Leader
Olay. Inspired by women since 1952.
What is now a global business began in the home laboratory of chemist Graham Wulff in the early 1950s. He dreamt of creating a new beauty product for women that not only made them look and feel beautiful but that also embodied the essence of beauty itself. This would be a far cry from the thick, greasy facial creams packaged in shoe polish-style tins of the day.
Using his wife Dinah as his muse and research respondent, he began to truly understand what women really wanted. They wanted the same thing women still seek today, younger-looking, beautiful skin. It was with this understanding that he was able to perfect his formula. He knew that his new facial moisturizer needed to closely resemble the fluids found in young skin. It needed to be…”as close as possible to skin sebum. Something that would penetrate rapidly, be compatible with the skin, remain stable, restore and hold moisture, while protecting the skin and leaving the surface with a supple, matte finish, ten minutes after application,” according to Wulff.
Together, he and his wife had fine-tuned everything from absorption and texture, to the delicate pink shade and instantly recognizable fragrance. By listening to Dinah and understanding her input, he was able to perfect his new “beauty fluid.” At last, the legendary Oil of Olay Beauty Fluid was born.
Today, Olay is one of the most recognizable brands in the world. Over the years, innovative science and a unique understanding of women have made Olay not just a skincare product, but the chosen destination where skin amazement begins. All of Olay’s products are designed to transform a woman inside out because true outer beauty is only achieved when a woman’s inner beauty is expressed.
Olay Touching Women’s Lives…
Olay has been trusted by women for more than 50 years and has a heritage based on real woman-to-woman honesty, passed down from mother to mother, sister to sister and friend to friend.
Today, Olay is one of the world’s leading skin care brands, providing a comprehensive line of facial moisturizers and cleansers, and touching women’s lives around the world.
Olay’s Mission Statement
To enhance all that is beautiful in women by providing simple to sophisticated skin care solutions to continually improve women’s skin and women’s lives.
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