| |
"I wanted to formulate a skin care preparation that was as close as possible to skin sebum. Something that would penetrate rapidly, be compatible with the skin, remain stable, restore and hold moisture, while protecting the skin and leaving the surface with a supple, matte finish ten minutes after application.”
- Graham Wulff
Olay. Inspired by women since 1952.
The original Olay formula was developed by an innovative and entrepreneurial South African chemist, Graham Wulff, in the early 1950s. Wulff set up a small laboratory in hopes of developing a kind of lotion that would nourish the dry skin of those soldiers who suffered burns in World War II.
Wulff and his wife finally formulated a skin care lotion that penetrated rapidly into the deeper layer of skin and held and restored nutrients and skin moisture. When Wulff’s wife applied this lotion, her skin instantly revealed a more youthful appearance. This lotion immediately became popular among women, and Wulff named it “Oil of Olay.”
Over the years, innovative science and a unique understanding of women have made Olay not just a skincare product, but the chosen destination where skin amazement begins. All of Olay’s products are designed to transform a woman inside out because true outer beauty is only achieved when a woman’s inner beauty is expressed.
|
Olay Touches Women’s Lives…
Olay has been trusted by women for more than 50 years and has a heritage based on real woman-to-woman honesty, passed down from mother to mother, sister to sister and friend to friend.
Today, Olay is one of the world’s leading skin care brands, providing a comprehensive line of facial moisturizers and cleansers, and touching women’s lives around the world.
|
Olay’s Mission Statement
To enhance all that is beautiful in women by providing simple to sophisticated skin care solutions to continually improve women’s skin and women’s lives. |
